Pricing and packaging

Know what your customers will really pay, and price with confidence.

For C-suite executives and founders of companies under roughly $100M in revenue who need a pricing answer and don't have an in-house pricing team.

Book a 20-minute scoping call

How it works

Customers won't tell the company that sells to them what they'd pay.

So the research is run by a neutral third party. Every interview is conversational, anchored by a structured agenda, and asks for a budget range instead of a single number. Only people who fit your ideal customer profile and score at least a 6 out of 10 on interest are counted, so polite but uninterested voices don't drag your pricing down.

Qualified interviews: 15 to 30
Delivered in: 3 to 4 weeks
Minimum interest score: 6 / 10

Led by a head of pricing and packaging at a B2B SaaS company.

Projects

Choose your tier

Pricing Research

$35,000

15 to 30 qualified customer interviews
Findings report with willingness-to-pay ranges

Expert Pricing Advice

$55,000

Everything in Pricing Research, plus:

Interpretation of the data and specific pricing recommendations
An interactive business model so your leadership team can test scenarios themselves

Comprehensive Pricing Strategy

$112,500

Everything in Expert Pricing Advice, plus:

Full packaging design: tiers, feature placement, naming, and positioning
Launch support

Prospect recruiting (interviews with people who are not yet your customers) is priced separately, because the cost depends on how hard your market is to reach.

Ongoing

Pricing Advisor Retainer

$5,000per month, one-year minimum

Your go-to advisor on anything related to pricing and packaging, with up to 10 hours per month and more available by agreement.

A seat at the table for pricing questions, any time.
Prefer a shorter commitment? A three-month minimum is available at $10,000 per month.
Retainer clients automatically get 20% off any project tier or add-on project work, scoped separately.

A year of retainer plus one Comprehensive Pricing Strategy
Retainer, 12 months at $5,000	$60,000
Comprehensive Pricing Strategy	$112,500
Retainer client discount, 20%	−$22,500
Total for the year	$150,000

Prospect recruiting is additional. Hiring a senior pricing leader costs $300,000 to $500,000 a year fully loaded, so this is half the cost or less, and it keeps an expert at the table for every pricing decision.

Why not a research firm?

You get the recommendation, not just the transcripts.

Generic research firms charge $500 to $750 per interview and stop at the transcripts. P&P pairs the interviews with pricing and packaging expertise, so you leave with a decision you can act on instead of raw data to interpret yourself.

Next step

Schedule a 20-minute scoping call.

austin@ppconsult.co